May 19, 2025 – Athens, Greece: Snappi, the first Greek neobank, licensed by the European Central Bank is proud to announce its collaboration with the Hellenic Financial Literacy Institute—a strategic partnership aiming to elevate financial literacy across Greece and expand access to inclusive, empowering financial services for all. 

“Financial literacy isn’t about how much money you have,” said Gabriella Kindert, CEO of Snappi. “It’s about building a confident, informed relationship with your finances and making the most of your resources. At Snappi, we believe financial understanding is a life skill— like learning a language. It empowers people to make decisions with clarity, confidence, and purpose.” 

As a fully digital bank built for the next generation of users, Snappi is committed to advancing financial inclusion—from supporting users in building credit histories to simplifying everyday transactions. Yet access alone isn’t enough. 

“One of the greatest barriers to financial inclusion today is low digital and financial literacy,” Kindert continued. “In partnership with the Hellenic Financial Literacy Institute, our goal is to break down that barrier with tools that are accessible, relevant, and easy to understand.” 

Snappi and the Institute are launching an ongoing educational initiative under the name WTF – What The Finance. It’s designed to speak the language of today’s generation—with content that’s fresh, fun, and frictionless. 

The series will include: social media content that’s witty, visual, and engaging, articles and explainers that break down complex topics, podcasts and live events focused on real questions and everyday situations. The goal of this initiative is to help people not just bank better, but also feel better about money—and have more time and headspace for what truly matters in life.