Meet the Snappi Pockets and Take the Quiz
#WTF #What_The_Finance
We all have our own relationship with money. For some, it’s a way to experience more of the world. For others, it’s about feeling secure, planning ahead or making the most of every opportunity.
At Snappi, we believe financial well-being starts with understanding yourself. Not someone else’s habits, but your own. That’s why we created the Snappi Pockets. They are not labels or fixed personality types. They are six characters inspired by the different ways we all think about and manage our money.
Meet the Snappi Pockets and take the quiz to discover more about you!
You might recognise yourself in one of them. Or perhaps you’ll see a little bit of yourself in more than one. That’s perfectly normal.
As you will see, a key element of the study of behavior in economics is cognitive biases, which are nothing more than systematic errors in the way the human brain processes information, leading to irrational economic decisions. Let’s begin.
The Insider
The Insider likes being one step ahead. They enjoy staying informed, comparing options and making decisions with confidence. For them, the best opportunities are often the ones they discover first.
Behavioral Finance perspective: The Insider is an independent and individualist spirit. Active, constantly seeking information, and a cognitively driven individual – there is no room for emotions here. The dominant bias exposures are overconfidence (particularly overprecision), illusion of control, and confirmation (self-assuring) bias. Whatever errors emerge are reasoning errors, not affective ones: the Insider fails by trusting his/her own analysis too much, never by feeling too much.
The Explorer
The Explorer sees every day as an invitation to discover something new. New places, new experiences and spontaneous adventures are what inspire them most. They believe money is at its best when it helps create unforgettable memories.
Behavioral Finance perspective: The Explorer is a sensation seeker in the strict sense of the term (the pursuit of novel, varied, and intense experiences). Values highly up trending career paths, is drawn to novel projects, and is fond of consuming experiences. What matters is that something is new, not merely that it is pleasurable. The dominant bias exposure is present bias: the future is discounted steeply and inconsistently, so the immediate opportunity always outweighs the distant plan. Hence the impulsivity, the type of person who would dive into an investment without much deliberation, simply because it is unexplored territory, leaving safety buffers and insurance chronically neglected along the way.
The Deal Hunter
The Deal Hunter is always looking for the smartest choice. It’s not just about finding a discount -it’s about the satisfaction of knowing every purchase was worth it. They believe real value comes from making thoughtful decisions.
Behavioral Finance perspective: The Deal Hunter is a maximizer, not homo economicus (fully rational and selfish), but the tragic parody of her/him: where the rational agent optimizes costlessly, the Deal Hunter pays real psychological costs (overthinking, choice overload, post-decision regret) for every search. A System 2 thinker where nothing runs on auto-mode here, everything is computed ex-ante, always hunting for the best possible option. The characteristic failure mode is belief perseverance and escalation of commitment: having invested so much analytical effort in a position, the effort itself becomes a sunk cost, and s/he persists in losing schemas rather than admit the analysis was wrong.
The Saver
The Saver knows that meaningful progress is built one small habit at a time. They enjoy planning ahead, working towards their goals and watching their savings grow. For them, peace of mind comes from being prepared.
Behavioral Finance perspective: The Saver is a planner and thus goal-oriented. Values future states highly and is vigilant about every financial decision. Importantly, the Saver does invest -disciplined, recurring contributions are exactly his/her territory- but invests too conservatively: over-allocated to deposits and low-risk instruments, chronically under-equitized, systematically neglecting the opportunity cost of safety. The error is under-risking within investing, not abstention from it.
The Enthusiast
The Enthusiast brings excitement into everyday life. They love trying new things, following what inspires them and making the most of every moment. They believe life is full of opportunities worth saying “yes” to.
Behavioral Finance perspective: The Enthusiast is over-impulsive and plainly emotion-driven: a textbook carrier of the affect heuristic, where decisions ride on the feeling of the moment rather than on any calculation. Constantly seeks mental and physical rewards for a further boost and is focused entirely on the present. The handling of income is a classic case of mental accounting over sources: bonuses and windfalls are spent freely, while the hard-earned monthly salary is guarded jealously. The money is identical, but the mental ledgers are not. This asymmetry is reinforced by the house money effect: gains that feel unearned are treated as free chips, spent or risked with a looseness the salary would never be granted. And when in a state of euphoria, s/he exhibits projection bias, believing the current emotional state will carry on forever.
The Guardian
The Guardian is the steady, reassuring presence. They value security, organisation and knowing everything is under control. Feeling protected gives them the confidence to focus on what matters most.
Behavioral Finance perspective: The Guardian is a preserver: highly loss averse, regret averse, and ambiguity averse. Perhaps the most careful persona out there, caring only about keeping intact what s/he already has. Potential growth is not in the sphere of interest, though if it comes it is welcome. Being driven by emotion rather than analysis, the Guardian is largely immune to quantitative persuasion and no chart or projection will loosen the defensive posture, because the risk aversion was never analytically grounded in the first place.
*The behavioural finance analysis of our Pocket characters was carried out by Dr George Tsomidis, an academic and Senior Advisor at Snappi’s FinTech & AI Lab. His passion is making complex financial concepts accessible to a wider audience.
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